Overview
- After meetings led by Union Labour Minister Mansukh Mandaviya, Blinkit removed its 10-minute claim and changed its tagline to "30,000+ products delivered at your doorstep."
- Zepto, Swiggy and Zomato assured the government they would remove time-bound delivery claims, and reports a day later said Zepto and Swiggy had also dropped the promise.
- Officials said the guidance targets rider safety, while company representatives argued ultra-fast service is enabled by nearby warehouses rather than pressure on workers.
- Worker unions that staged a December 31 strike calling for an end to 10-minute targets and better protections welcomed the move as a win for safety and dignity.
- The action coincides with draft rules under the labour codes and e-Shram data efforts intended to extend social security and set minimum standards for gig and platform workers.