Overview
- Blinkit has removed the 10‑minute promise from its branding and updated its tagline to “30,000+ products delivered at your doorstep.”
- Union Labour Minister Mansukh Mandaviya held meetings with Blinkit, Zepto, Zomato and Swiggy, urging them to end rigid delivery-time advertising in the interest of worker safety.
- All four platforms told the government they would strip delivery-time commitments from ads and online channels, though detailed timelines for full implementation have not been announced.
- Company representatives told officials that rapid fulfilment stems from dense warehouse networks rather than pressure on riders, even as unions warned such targets encourage unsafe driving.
- The shift follows late‑December strikes by gig workers and public advocacy by AAP MP Raghav Chadha, against the backdrop of new social‑security provisions for platform workers coming into force in November 2025.