Overview
- Union Labour Minister Mansukh Mandaviya met Blinkit, Zepto, Zomato and Swiggy and urged them to stop marketing 10-minute deliveries to protect gig workers.
- Blinkit has removed the 10-minute promise from its branding, revising its tagline to say products are delivered to the doorstep rather than within a fixed time.
- Companies have assured the government they will strip delivery-time commitments from ads and social media, with others expected to follow Blinkit's lead.
- Officials and reports characterize the change as a rollback of time-bound branding, not an immediate slowdown in operations, to reduce perceived pressure on riders.
- The intervention follows late-December strikes and public advocacy, and sits within ongoing labour-code rulemaking and social security efforts welcomed by worker unions.