Overview

• Labor achieved a decisive majority in the federal election, marking a significant defeat for the Coalition.
• The ABC dominated election night coverage, reaching more than 4 million viewers and outperforming all commercial networks.
• Antony Green, the ABC's chief election analyst for 36 years, delivered his final broadcast, which experienced minor technical glitches early on.
• Labor spent $24 million on video advertising, maintaining consistent spending throughout the campaign, while the Coalition concentrated its $20.7 million budget in the final week.
• Clive Palmer's Trumpet of Patriots invested $24.1 million in video ads but failed to win any seats, highlighting the limits of high spending without effective voter engagement.