Labor Party Includes Influencers in Budget Lock-Up to Engage Young Voters

The Australian Labor Party confirmed covering travel costs for some creators as part of its strategy to connect with younger and disengaged voters ahead of the May election.

• For the first time, 13 social media influencers were invited to the federal budget lock-up to help make politics more accessible to younger audiences.
• The influencers were briefed by Treasurer Jim Chalmers and Finance Minister Katy Gallagher and attended a press conference during the lock-up.
• The Labor Party confirmed providing travel and accommodation support for some influencers, though no payments were made for content creation.
• Criticism from traditional media and some politicians questioned the influencers' inclusion, but creators emphasized their role in translating complex policies for their followers.
• This initiative is part of Labor's broader strategy to engage younger voters, who now outnumber older generations in the electorate, ahead of the May election.

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