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Labor Department 'One Homeland' Post Draws Accusations of Echoing Nazi Rhetoric

Researchers highlight a pattern across federal accounts that they say mirrors extremist motifs.

Overview

  • The Labor Department shared a video captioned "One Homeland. One People. One Heritage. Remember who you are, American," paired with heroic historical imagery.
  • Observers noted similarities to the Nazi slogan "Ein Volk, ein Reich, ein Führer," with extremism experts warning the phrasing promotes in-group versus out-group framing.
  • DHS accounts posted "We'll have our home again" on an ICE recruitment image, and the department told CNN it was referencing illegal immigration.
  • The White House X account posted "Which way, Greenland man?" in a cartoon that critics link to the white supremacist title "Which Way Western Man?"
  • Labor did not respond to reporters, the White House did not immediately comment, and unions and researchers cited a broader pattern that includes a Jan. 8 Labor post using the QAnon-associated phrase "trust the plan."