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5h ago

LA28 Tops $2 Billion in Sponsorships as Budget and Impact Projections Sharpen

Organizers stress private funding with venue reuse to limit taxpayer exposure.

Nicole Hoevertsz, IOC Vice President and LA28 Coordination Commission Chair, speaks next to Casey Wasserman, LA28 Chairperson and President, and Reynold Hoover, LA28 Chief Executive Officer, during a press conference following the conclusion of a three-day visit by the International Olympic Committee (IOC) Coordination Commission for the Olympic and Paralympic Games Los Angeles 2028, to select Games venues, track the progress of the LA28 Games and share insights on the progress and preparations in Los Angeles, California, U.S. June 5, 2025. REUTERS/Mike Blake
FILE – An LA 2028 sign is seen in front of the Olympic cauldron at the Los Angeles Memorial Coliseum, Wednesday, Sept. 13, 2017. As the Olympics close in Paris, Los Angeles will take the torch. The city will become the third city to host the games three times as it adds 2028 to the locally legendary years of 1932 and 1984. (AP Photo/Richard Vogel, File)
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Overview

  • The organizing committee said domestic sponsorships and licensing have surpassed $2 billion, with about $1 billion signed in 2025.
  • Intuit joined as the sixth founding partner, alongside Google, Honda, Starbucks, Delta and Comcast in LA28’s top tier.
  • Current cost estimates range from roughly $6.9 billion to $7.15 billion, with funding led by sponsorships, ticketing, hospitality and licensing, including about $2.5 billion from ticket sales and an expected $948 million from the IOC.
  • The city of Los Angeles agreed to cover the first $270 million of any cost overruns, and planners aim to hold down expenses by relying on existing venues rather than new builds.
  • A regional SCAG report projects $13 billion to $17 billion in economic impact across five Southern California counties tied to the 2028 Olympics and Paralympics.