Overview

• LA28 and the IOC have collaborated to break Olympic tradition by selling naming rights for competition venues for the first time.
• Rights for up to 19 existing sites will be offered, with priority access granted to top IOC and LA28 sponsors.
• Organizers intend to use the revenue to fully fund the Games privately and avoid any new venue construction.
• Honda has secured naming rights for the Anaheim volleyball arena while Comcast has signed on for the temporary squash venue.
• The move overturns the longstanding ban on branded venue names and could amplify corporate presence at Olympic competitions.