Overview
- LA28 named Ben Winston executive producer and creative director for the Olympic and Paralympic opening and closing ceremonies in Los Angeles.
- Olympic veteran Scott Givens will serve as executive producer for production, partnering with Winston on all four events.
- Fulwell Entertainment and FiveCurrents formed FulFive to produce the ceremonies, led by co-CEOs Scott Givens and Ryann Lauckner.
- The Olympic Opening Ceremony is set for July 14, 2028, across the Los Angeles Memorial Coliseum and SoFi Stadium, with the Olympic Closing on July 30; the Paralympic Opening is August 15 at SoFi and the Closing is August 27 at the Coliseum.
- LA28’s Peter Rice cited a global search for partners blending artistic vision with flawless execution, noting Winston’s Paris-to-LA handover featuring Tom Cruise and major artists and Givens’ 15-Games résumé and Olympic Order honor.