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5h ago

LA28 Surpasses $2 Billion in Sponsorships Ahead of 2028 Games

Organizers emphasize a largely private financing plan that leans on existing venues to reduce taxpayer exposure.

Nicole Hoevertsz, IOC Vice President and LA28 Coordination Commission Chair, speaks next to Casey Wasserman, LA28 Chairperson and President, and Reynold Hoover, LA28 Chief Executive Officer, during a press conference following the conclusion of a three-day visit by the International Olympic Committee (IOC) Coordination Commission for the Olympic and Paralympic Games Los Angeles 2028, to select Games venues, track the progress of the LA28 Games and share insights on the progress and preparations in Los Angeles, California, U.S. June 5, 2025. REUTERS/Mike Blake
FILE – An LA 2028 sign is seen in front of the Olympic cauldron at the Los Angeles Memorial Coliseum, Wednesday, Sept. 13, 2017. As the Olympics close in Paris, Los Angeles will take the torch. The city will become the third city to host the games three times as it adds 2028 to the locally legendary years of 1932 and 1984. (AP Photo/Richard Vogel, File)
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Overview

  • The organizing committee says domestic sponsorship and licensing revenue has topped $2 billion more than two years before the Opening Ceremony.
  • Intuit joined Google, Honda, Starbucks, Delta and Comcast as a founding partner, with nearly $1 billion in deals signed this year and more large agreements expected early next year.
  • Revenue projections include about $2.5 billion from ticket sales, with registration for 14 million tickets set to open in January.
  • Recent budget figures range from roughly $6.9 billion to $7.15 billion, and the city has agreed to cover the first $270 million of any overruns.
  • A new regional report estimates the Games could generate $13 billion to $17 billion in economic impact across five Southern California counties.