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21h ago

LA28 Sets Jan. 14 Ticket Registration for 2028 Games With $28 Entry Prices and Random-Draw Windows

The program targets record scale with 14 million digital tickets managed by AXS plus Eventim.

A drone view of Los Angeles Coliseum, as it was announced it will host the opening ceremonies of the 2028 Olympics along with SoFi Stadium in a dual event, closing ceremony, and host the opening of the Paralympic Games in 2028, making it the first facility to host events for 3 Olympic Games in Los Angeles, California, U.S., May 8, 2025. REUTERS/Mike Blake
LOS ANGELES, CALIFORNIA – SEPTEMBER 01: The LA28 Olympic mural by Artist Steven Harrington is displayed on the corner of Stanley street and Sunset Boulevard on September 01, 2020 in Los Angeles, California. The mural is one of three LA28 logo murals revealed throughout Los Angeles to celebrate the upcoming Games of the XXXIV Olympiad. The 2028 Summer Olympics are scheduled to take place from July 21, 2028 to August 6, 2028. (Photo by Frazer Harrison/Getty Images)
 An LA 2028 sign is seen in front of the Olympic cauldron at the Los Angeles Memorial Coliseum. Starting Jan. 14, LA28 will open registration for its ticket draw, the gateway to buying passes for what is expected to be the largest Olympic and Paralympic program in history. 
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Overview

  • Registration runs Jan. 14 through March 18 at la28.org, with no advantage to early sign-ups and no purchase required to enter.
  • A random draw will assign April time slots to buy tickets, and those not selected will be automatically included in subsequent drops.
  • Residents near venues, including in Los Angeles and Oklahoma City, will be eligible for a locals' presale before the general public.
  • Organizers pledge at least one million $28 tickets with roughly one-third of all tickets priced under $100.
  • Ticket sales are planned at 14 million across the Olympics and Paralympics, all delivered digitally, with Paralympic sales beginning in 2027 and revenues expected to supply about one-third of LA28's budget.