LA28 Selects "Stars Align" as Official Slogan

Organizers say the line links L.A.'s Olympic roots to Hollywood imagery, marking a new phase after millions of tickets were sold with the 2028 schedule published.

Overview

LA28 unveiled the slogan on Wednesday, Oct. 28, 2026, calling "Stars Align" a rallying cry that invites athletes, volunteers and fans to unite behind the Games.
Chief marketing officer Alex Merchán said the phrase developed inside the organizing committee over several years and was actively refined in the past 12 to 13 months.
The committee reported more than 6 million Olympic tickets sold and said first-come, first-served Olympic sales will open in 2027 with Paralympic tickets also slated for 2027.
Organizers tied the slogan to local history and imagery, citing the 1984 'stars in motion' emblem, the 50 stars of the U.S. flag and Hollywood, and tested translations across the 14 most-used Olympic languages.
LA28 positions the campaign as the start of a broader push to stage what it says could be the largest Games, building on Paris 2024's momentum and planning a spring 2028 torch relay through all 50 states that will involve local vendors, workforce and volunteers.