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LA28 Opens Olympic Ticket Registration With Randomized Draw and $28 Seats

Early demand already strained the new system built on timed purchase windows to balance fairness and affordability.

Overview

  • Registration for the ticket draw runs Jan. 14–March 18, assigning randomized purchase windows rather than first‑come sales and not guaranteeing seats.
  • Residents of Los Angeles, Orange, Riverside, San Bernardino and Ventura counties, plus Oklahoma, Canadian and Cleveland counties, get a locals presale April 2–6 with ZIP‑code billing verification.
  • The first general ticket drop runs April 9–19, with email notifications of assigned times sent March 31–April 7, and each registrant may buy up to 12 tickets.
  • LA28 pledges at least one million $28 seats and says roughly one‑third of tickets will be under $100 from an estimated 14 million, yet event‑level pricing remains undisclosed.
  • The registration site drew heavy traffic and long virtual‑queue waits at launch; organizers say they are working to reduce delays and retain users’ place in line.