Overview

• Organizers have approved for the first time a pilot permitting corporate names on Olympic competition venues under IOC guidelines
• Comcast will brand the squash debut site at Universal Studios and Honda will retain its name on the Anaheim arena hosting indoor volleyball
• Existing corporate-named permanent venues can keep their titles if their sponsors purchase rights under the new framework
• Olympic Partner sponsors receive first choice on naming opportunities and other companies must join as founding partners to participate
• IOC officials will assess the pilot’s impact for future Games and LA28 chair Casey Wasserman projects it could generate nine-figure revenue