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LA28 Adds Honda as Founding Partner for 2028 Olympic and Paralympic Games

Honda’s mobility expertise will bolster LA28’s bid to reach $2.5 billion in corporate sponsorships.

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Overview

  • LA28 has secured Honda as a founding-level sponsor alongside Delta and Comcast to support the Los Angeles Games.
  • The deal advances the privately funded committee’s goal of locking in $2 billion in sponsorships by the end of 2025.
  • Honda will deploy its accessible vehicle fleet to transport athletes and officials during the 2028 Summer Games.
  • The partnership also extends to Team USA’s participation in the 2026 Milan-Cortina Winter Olympics and Paralympics.
  • Specific financial terms of the top-tier sponsorship were not disclosed by LA28 or Honda.