Particle.news
Download on the App Store

La Voix Leads Vegetable Orchestra in HelloFresh Stunt on London’s South Bank

The performance anchored a HelloFresh campaign built on new polling about shifting dinnertimes, highlighting simple planning to ease evening stress.

Overview

  • Strictly Come Dancing performer La Voix joined the HelloFresh Kitchen Orchestra for a surprise set near Waterloo on the South Bank.
  • The ensemble played at 5 p.m. to signal home time and dinner, using instruments fashioned from vegetables and kitchen utensils.
  • A commissioned survey of 2,000 adults reported 45% believe families eat together less often than a decade ago.
  • Thirty-five percent said mealtimes now happen later due to meal planning, waiting for others to get home, or work running into the evening, with a fifth seldom leaving work on time for dinner.
  • Respondents named 6:28 p.m. as the ideal dinnertime yet only 40% hit it daily, and HelloFresh’s Mimi Morley recommended meal planning and quicker solutions to reduce stress.