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La Tomatina Draws 22,000 in Buñol as 'Tomaterapia' Marks a Resilient Return

Film exposure drew a large Indian contingent that signals a tourism rebound.

Tomatina de Buñol
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Overview

  • Participants spent one hour hurling 120,000 kilos of inedible tomatoes through Buñol’s streets in the festival’s 78th edition.
  • Organizers sourced the tomatoes from Alius Trading in Don Benito, delivering the loads in seven trucks for the morning battle.
  • Around 400 personnel, including Protección Civil and state security forces, managed safety and crowd control throughout the celebration.
  • Local officials framed the 'Tomaterapia' theme as a lift for community morale after last year’s DANA floods, according to mayor Virginia Sanz.
  • Coverage reported strong international turnout with tourists from more than 20 countries and more than 1,000 visitors from India linked to a recent film sequence featuring the event.