Overview
- The channel will begin transmissions on Thursday, November 5 with a noon presentation and overnight emissions before daytime live programming starts.
- La Séptima is built around a live‑first model with most shows produced and aired in real time and one pre‑recorded Saturday cinema programme.
- Javier Ruiz is the editorial director and will host the 21:00 prime‑time show 'La última hora', a four‑hour nightly program focused on breaking news, analysis and interviews.
- The schedule and presenter lineup are published and include Verónica Sanz at 12:00, Sarah Santaolalla at 15:00, Rocío Delgado at 17:00 and Noor Ben Yessef at 19:00, plus weekend hosts Luján Argüelles, Quequé, Marta Márquez and Alba Carrillo.
- The channel will occupy the radio‑electrical slot vacated by Atreseries on multiplex MPE5, sharing bandwidth with existing channels and raising the prospect of pressure on rivals to rethink scheduling and tone.