Overview
- La Séptima will begin broadcasting on Thursday, November 5 at 12:00, launching a schedule that the channel says will run almost entirely in live transmission.
- The daytime lineup names Verónica Sanz, Sarah Santaolalla, Rocío Delgado, Noor Ben Yessef and Javier Ruiz as hosts of shows such as El Pulso, En línea, Sobre la mesa, La diana and La última hora.
- The channel has created 'El relevo', ten-minute live handover segments in which incoming and outgoing presenters share the set to transfer coverage and comment on unfolding stories.
- Javier Ruiz serves as director editorial and will present the evening slot while publicly distancing himself from Cuatro, saying some current programmes 'are not journalism', which frames La Séptima's editorial positioning.
- Observers note La Séptima aims to challenge Spain's late, high-volume TV norms by reviving live music, contests and earlier prime-time habits and its success could push rivals to change schedules or digital strategies.