Overview
- The channel began broadcasting Thursday at 12:00 noon and will run almost entirely live each day with a full schedule published before launch.
- La Séptima occupies the TDT múltiplex MPE5 previously used by Atreseries and viewers were advised to rescan their sets or let providers update channel lists.
- Management disclosed initial capital of €20 million and an ownership split of Andrés Varela Entrecanales 65%, José Luis Manzano 25% and founder José Miguel Contreras 10%, and set a viability target near 2.5–3% audience share.
- Programming centers on named presenters and a prime‑time show: Javier Ruiz is editorial director and will host La Última Hora at 21:00, while Verónica Sanz, Sarah Santaolalla, Rocío Delgado, Noor Ben Yessef and weekend hosts complete the roster.
- Executives say the launch overcame multiple legal appeals and personal lawsuits against the licence, and the channel will use a ten‑minute in‑day handover format called 'El relevo' to link live programmes.