LA Sports Teams Unite to Launch 'LA Strong' Wildfire Relief Campaign

Proceeds from custom apparel sales will support the American Red Cross and Los Angeles Fire Department Foundation after devastating wildfires.

Fifteen Los Angeles sports organizations, including the Lakers, Dodgers, and Rams, have collaborated with Fanatics to create the 'LA Strong' merchandise collection.
The campaign features custom T-shirts and hoodies, with all proceeds going to the American Red Cross and Los Angeles Fire Department Foundation to aid wildfire recovery efforts.
The wildfires have caused extensive damage, with 10 fatalities, over 9,000 structures destroyed, and more than 150,000 residents under evacuation orders.
Sports events have been disrupted, including the postponement of Lakers and Kings games and the relocation of the Rams' playoff game to Arizona.
Fanatics CEO Michael Rubin emphasized the urgency of the initiative, citing the severe impact on the Los Angeles community, including personal losses experienced by sports figures.