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2w ago

La Ruota Della Fortuna Tops Access Prime Time With 27% Share

Mediaset’s summer schedule shake-up has driven record ratings through a more lavish studio design with a final round offering prizes up to €200,000

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Overview

  • The July 14 premiere averaged 3.6 million viewers and peaked at 4.5 million, securing a 27% share in access prime time.
  • It outperformed Rai 1’s Techetechete TopTen, which drew 2.8 million viewers and a 17.3% share, and exceeded last summer’s Paperissima Sprint by about 1.5 million viewers.
  • Host Gerry Scotti leads the revived show in a newly designed studio featuring a live band and the “La ruota delle meraviglie” final round with prizes up to €200,000.
  • The slot swap reflects Mediaset’s broader summer programming overhaul spearheaded by Antonio Ricci with Pier Silvio Berlusconi emphasizing the need to experiment to drive innovation.
  • The network now aims to maintain strong momentum throughout the season while intensifying competition with Stefano De Martino’s summer lineup on Rai 1.