Overview

• Sales began on October 8 with an olfactory stamp honoring the croissant, produced in a run of 594,000.
• Priced at €2.10, the stamp releases a butter-croissant aroma when rubbed and can frank letters abroad.
• Three post offices received primacy for the initial rollout, including the Valence-Herriot branch in the Drôme.
• Valence-Herriot reported more than 400 of its 1,000-stamp stock sold on day one, with about 50 collectors in attendance, some traveling from Lyon.
• The debut coincided with the national best-croissant contest and follows a baguette-scented issue released in spring 2024.