Overview
- The signature offer is two quarters for the price of one on artisanal ice cream, typically redeemable in person with conditions set by each shop.
- Participation spans hundreds of heladerías countrywide, with reports of more than 500 venues in some provinces and over 100 listed in Rosario via an interactive map.
- Start times vary by city and chain, with most beginning at 19:00, some from 18:00, and promotions continuing until each store closes or stock runs out.
- Local lineups add variety, as La Plata and Mar del Plata highlight 2x1 deals alongside live shows, cash-only discounts, and per-branch limits that can lead to quick sellouts.
- This year’s featured flavor is Fruta D’ Oro, a mango–banana sorbet with lime and white-chocolate granizado available only at shops that announce it.