Overview
- La Joaqui announced the new single on Saturday via Instagram, sharing backstage photos and short video from the song’s video shoot that build a countdown to the September 23 release.
- The teaser imagery included a fictional magazine cover bearing headlines referencing the media figure and a warehouse set staged with high‑end cars to create a scandal-and-luxury visual theme.
- Wanda Nara publicly reacted on Instagram by commenting warmly, reposting the material to her stories, and writing that a joint song could come next, though no recording has been confirmed.
- La Joaqui will perform in Santiago del Estero at Plaza Añoranzas on Monday, two days before the planned streaming premiere, positioning the show as an immediate promotional lead‑in.
- The move draws on the artists’ friendship from MasterChef Celebrity and follows a common Argentine pop tactic of using real-life figures as narrative hooks that can boost social engagement and streaming numbers.