Overview

• The film opened Aug. 7 in Mexico and Aug. 8 across Latin America under an 18+ “C” rating from the RTC.
• Seventeen children vanish simultaneously at 2:17 a.m., and the story unfolds through interlocking viewpoints of teacher, parent, police officer and survivor.
• Early reviews grant the thriller a 100% approval rating on Rotten Tomatoes, highlighting its blend of psychological suspense, ritualistic horror and ensemble performances.
• Director Zach Cregger crafted an original screenplay drawing on documented child disappearance cases and personal loss to deepen its social-horror impact.
• A viral ARG campaign featuring faux Maybrook news footage has boosted engagement and fueled audience theories about its supernatural motifs.