Overview
- Federal tourism officials presented the 2026 edition on Wednesday, setting the event for June 18–21 and keeping provider registration open from April 29 through June 17 on the official site.
- Participation requires a valid National Tourism Registry number, and Mexico’s consumer watchdog Profeco will monitor that advertised deals are clear and verifiable.
- The platform lists travel deals without charging commissions and sends shoppers to each provider’s own website, which opens the door to large chains, family-run hotels, guides, artisans, and traditional cooks.
- Authorities project nationwide revenue above 44 billion pesos, up from about 40 billion in 2025, with some offers reported at 60% to 90% off during the June 19–21 sales window.
- States are mobilizing sign-ups, with Puebla aiming for 9,000 experiences and a 10% local boost, Querétaro forecasting 1 billion pesos with at least 120 businesses, and places like Cajeme and Michoacán calling on more providers to join.