Particle.news
Download on the App Store

La Equidad Finish Last as New U.S. Owners Prepare January Rebrand

The U.S.-led group plans a January 2026 unveiling of a full rebrand following a last-place campaign.

Overview

  • La Equidad ended the 2025 Colombian Primera A season in last place with three wins, 12 defeats and a -15 goal difference.
  • The season closed with a 4-0 win over Deportivo Pereira, which the club signposted as its final match under the current identity.
  • Club president Nicolás Maya says a new name, colors and crest will be revealed in January 2026 as part of a major relaunch.
  • Relocation is under evaluation, with a Colombian reporter saying paperwork to formalize a move could be imminent, though this remains unconfirmed.
  • A U.S. consortium led by Al Tylis and Sam Porter, with investors including Ryan Reynolds, Rob McElhenney and Eva Longoria, took control in January in a deal reported as a 99% stake valued at over $30 million.