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La Encrucijada Propels Antena 3 to Prime-Time Lead as La 1’s Summer Shows Falter

Antena 3’s new drama is the only show to surpass 10 percent in Thursday’s evening ratings; La 1 depends on film reruns alongside its morning magazine to sustain viewership.

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Overview

  • La Encrucijada delivered a unique double-digit performance with 10 percent and 11.5 percent shares for its two Thursday episodes, making it the only prime-time offer above 10 percent.
  • La 1’s evening lineup underperformed, as Viaje al centro de la tele managed just 7.7 percent and 8.6 percent in its two airings.
  • Telecinco’s Late Night with Buenafuente fell to a season-low 8.4 percent following its recent format change.
  • Cuatro’s debut of Mis raíces attracted an 8.8 percent share and Volando Voy secured an 8.6 percent audience, marking solid starts for both shows.
  • In overall daily rankings, Antena 3 led with a 13.2 percent audience share and La 1 held second place at 10.5 percent, bolstered by La hora de La 1’s 17.4 percent morning rating.