Overview

• Chief financial officer Rogelio Garza warned that sustained minimum‑wage hikes, the Ley Silla and the phased cut to a 40‑hour week are lifting expenses and could leave margins stable or slightly lower in the medium term.
• La Comer is advocating hourly contracts and half‑shifts and is redesigning roles with process and technology upgrades to manage shorter statutory hours.
• The company launched the La Comer Card Banamex with Mastercard, offering 10% off a first purchase, a 3% rebate on La Comer purchases credited to Monedero Naranja and 1% outside the chain.
• In Q2, net sales rose 11.3% and operating profit increased 34.1%, with spending concentrated in wages, advertising and its La Comer en tu Casa platform.
• Not all six planned 2025 store openings will proceed on schedule due to permits and neighbor approvals, and the firm is diversifying suppliers and prefers raising prices over dropping imported items under tariff uncertainty.