Overview
- The appointments take effect on January 1, 2026, following board approval, and both executives will report to executive chairman Alejandro González Zabalegui.
- Santiago García transitions from CEO to lead expansion, overseeing new store site selection, concept and brand development, growth of commercial space rentals, and sustainability initiatives.
- García will retain his board seat and continue serving on La Comer’s Strategic Planning Committee.
- Héctor de la Barreda brings 32 years of experience at The Hershey’s Company, PepsiCo, The Pepsi Bottling Group and Coca‑Cola FEMSA, with academic credentials from ITAM, UVA Darden and Harvard.
- During the first months of 2026, García and de la Barreda will work together to ensure an orderly handover and uninterrupted operations.