Overview
- Infront Sport and Media has sold its majority stake in Hyrox to a consortium led by private-equity firm L Catterton with participation from founders Christian Toetzke and Moritz Fürste and investor WndrCo.
- The deal is reported to value Hyrox at about $600 million, a figure described in coverage as understood rather than formally disclosed.
- Co-founder Moritz Fürste said the acquisition is a “pivotal next step” and both founders will stay involved to shape the company’s direction.
- Christian Toetzke said the business will focus on expanding events, investing in new products and pursuing longer-term Olympic ambitions as part of its growth plan.
- Hyrox built its value by turning fitness races into a global consumer brand with events, training programs and affiliate gyms and the company reported rapid revenue and participation growth that private capital aims to scale further.