Overview

• On its 25th anniversary, Smriti Irani and Amar Upadhyay reflected on how their roles resonated with millions of viewers and shaped daily viewing habits.
• Ekta Kapoor and creative director Nivedita Basu highlighted the show’s pioneering of the saas-bahu genre and its enduring influence on Indian television storytelling.
• JioHotstar executives have announced plans to reboot the series 17 years after its finale with a focus on preserving the original narrative style.
• Sameer Nair recalled the landmark strategy of pairing the soap with Kaun Banega Crorepati and foregoing traditional hoardings to attract and retain a devoted audience.
• Balaji Telefilms credits the series with launching fresh talent like Smriti Irani and Amar Upadhyay and establishing the blueprint for daily-episode dramas.