Overview

• Kyunki Saas Bhi Kabhi Bahu Thi 2 held the top spot on BARC India ratings in early August with premiere TRPs peaking at 2.5 and a weekly average of 2.3, pushing Anupamaa into second place.
• In its launch week the reboot recorded 2.5 million impressions, over 1.6 billion minutes of watch time and 31.1 million television viewers in four days, while streaming figures on JioCinema and JioHotstar also showed strong engagement.
• Smriti Irani confirmed charging ₹14 lakh per episode in a CNN-News18 interview, cementing her status as television’s highest-paid actor and underscoring the reboot’s premium talent valuation.
• Producer Ekta Kapoor’s finite 150-episode format marks a strategic departure from the original’s open-ended run to meet modern audiences’ demand for concise, high-impact seasons.
• The series reunites original leads Irani and Amar Upadhyay alongside veteran and new cast members, leveraging nostalgic characters and updated storylines to attract longtime fans and new viewers.