Kyte Baby Faces Backlash Over Firing of New Mom

CEO Apologizes After Denying Remote Work Request for Employee with Newborn in NICU

Marissa Hughes, a former employee of Kyte Baby, a Texas-based baby clothing company, was fired after requesting to work remotely while her adopted newborn son was in the NICU.
Kyte Baby CEO Ying Liu initially denied Hughes' request, stating that her job had always been done on-site and she did not see the possibility of doing it remotely.
Liu later issued two apology videos on TikTok, admitting that she made a 'terrible decision' and offering Hughes her job back, which Hughes declined.
The incident sparked outrage online, with many calling for a boycott of Kyte Baby and criticizing Liu's initial apology as insincere.
Kyte Baby is now revising its maternity leave policy, but the incident highlights the lack of workplace protections for mothers and pregnant people in the United States.