Overview
- LaRussell reported $57,000 from roughly 2,600 buyers in the first 24 hours, with an average purchase around $22 and 97% paying above the $1 minimum.
- High-profile supporters include Snoop Dogg at $2,500 and Cedric the Entertainer at $1,000, amplifying attention on the campaign.
- Kyrie Irving contributed $11,001 during a livestream and praised the independent model, saying he wanted to put his money where his mouth is.
- The album is being sold exclusively on EVEN via a pay-what-you-want model as LaRussell pursues 100,000 sales by February 6, 2026.
- Media accounts described Irving’s payment as a record price for a digital album, a claim reported in coverage without independent verification.