Overview

• The 'Kegs for Pregs' campaign humorously showcases Kylie Kelce and pregnant women drinking Liquid Death water from kegs.
• A limited-edition 5-liter 'baby keg' of Liquid Death water is now available for $20 on the brand's website in small quantities.
• The ad uses bold visuals and humor, leaning into the tagline 'Don’t be scared, it’s just water,' to promote the brand’s premium identity.
• Kylie Kelce, a popular podcaster and wife of retired NFL player Jason Kelce, strengthens the campaign’s connection to Philadelphia’s sports culture.
• Liquid Death continues its tradition of edgy marketing, building on previous campaigns to expand its appeal to a broader audience, including women.