Overview

• Kelce introduced the Fans of Confidence short film at the August 9 Gotham FC home game, flipping the script by having professional players cheer on girls in youth programs.
• The short film marks the public launch of Dove’s Fans of Confidence campaign, which supports its evidence-based Body Confident Sport program for girls ages 11–17.
• Body Confident Sport provides coaches with a research-backed toolkit designed to create supportive team cultures that emphasize functional strength over appearance.
• Drawing on her own teenage body-shaming experience, Kelce uses her Not Gonna Lie podcast to share authentic conversations that highlight resilience and self-acceptance.
• As both coach and mother of four, she models strength-focused language and behavior to nurture body confidence among adolescent athletes.