Overview

• On Oct. 13, Jenner announced a Terror Jr single titled “Fourth Strike” featuring her credited as King Kylie, confirming her first release as a featured artist under the revived persona.
• The limited-edition King Kylie collection goes on sale Oct. 18 at 12 p.m. PT on KylieCosmetics.com, with outlets reporting an eyeshadow palette, lip kits, glosses, liquid shadows, and a loose highlighter.
• The campaign continues her 2016 Glosses era with a “Part 2” short film that reuses Terror Jr’s “3 Strikes,” premiered first on Snapchat, and includes callbacks such as a Roberto Cavalli snakeskin look and teal dip-dyed hair.
• The arrest‑themed promo video drew online criticism for using police and jail imagery, with commenters referencing current ICE raids, past comparisons to Kendall Jenner’s Pepsi ad, and the “No Kings” protest slogan.
• The persona’s return arrives as Jenner is named among the leads in Charli XCX’s A24 film The Moment, underscoring a coordinated cross‑over into acting alongside her beauty and music moves.