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Kylie Jenner Revives ‘King Kylie’ With Cosmetics Anniversary Push and Music Debut

The jail-themed teaser drew online criticism ahead of the Oct. 18 launch of her limited collection.

Overview

  • Jenner is credited as featured vocalist under the name King Kylie on Terror Jr’s new single Fourth Strike, released Oct. 13, where she delivers a brief bridge and whispers her moniker.
  • A Glosses Part 2 short film promotes the campaign with handcuffs and a mock jail sequence that nods to her 2016 gloss ad and concludes with Kris Jenner picking her up.
  • Kylie Cosmetics’ King Kylie collection commemorates the brand’s 10th year and goes on sale Oct. 18 at 12 p.m. PT on KylieCosmetics.com, with items including lip kits, glosses, an eyeshadow palette, liquid shadows and a loose highlighter.
  • The policing and jail imagery drew online criticism given concurrent ICE enforcement headlines, with comparisons to Kendall Jenner’s 2017 Pepsi ad; Jenner has not issued a substantive response.
  • Her broader pivot also includes an upcoming role in Charli XCX’s A24 film The Moment alongside Alexander Skarsgård, Rachel Sennott and Shygirl.