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Kylie Jenner Revives 'King Kylie' for Kylie Cosmetics' 10th Anniversary

The nostalgia campaign drew quick criticism over jail‑and‑police visuals.

Overview

  • Jenner rolled out a short film titled “Glosses Part 2: King Kylie Returns” on Snapchat and Instagram, explicitly echoing her 2016 era with Terror Jr’s “3 Strikes.”
  • The teaser shows her handcuffed and escorted through a jail corridor, a creative choice that prompted online condemnation referencing ongoing ICE raids and recent “No Kings” protests.
  • Kylie Cosmetics set the limited King Kylie collection for an October 18 launch on KylieCosmetics.com, following a 24‑hour Snapchat first window.
  • Throwback styling includes a Roberto Cavalli snakeskin look, teal‑tipped hair, and topless photos with silver body glitter and a crown to underscore the 2010s aesthetic.
  • Fan chatter also zeroed in on a retweeted 2016 Charli XCX post fueling music speculation, as separate reports link Jenner to a lead role in The Moment, co‑produced by Studio365 and A24.