Overview

• In a Sept. 18 interview with Beauty Inc, Jenner called it her dream for 7-year-old Stormi to eventually “take over” Kylie Cosmetics.
• She framed the goal as building a long-term legacy brand and said she works every day to set up that future.
• People reported the outlet’s figure placing current net sales around $350 million.
• Approaching the brand’s 10th anniversary in November, Jenner said she feels emotional and is shifting the line toward everyday, more natural beauty.
• Recent TikTok videos and Fashion Week appearances have featured Stormi engaging with makeup and attending shows alongside Jenner.