Kylie Jenner Named Brand Ambassador for Sam Edelman's 20th Anniversary Campaign

The partnership highlights fashion's empowering role and marks a strategic expansion for the brand.

Kylie Jenner has been announced as the brand ambassador for Sam Edelman, fronting the spring/summer 2024 campaign.
The campaign celebrates Sam Edelman's 20th anniversary and showcases Jenner modeling various footwear styles, emphasizing fashion as a source of power.
Sam Edelman is expanding its product range beyond footwear, aiming to become a $1 billion brand, with plans for growth in apparel, handbags, and more.
Jenner's selection as ambassador is part of a strategic move to leverage her global influence and align with the brand's values of quality, style, and inclusivity.
The campaign, photographed by Chris Colls and creatively directed by David Lipman, will feature in major cities and digital platforms, alongside extensive point-of-sale displays.