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Kylie Jenner Faces Blowback Over TikTok Endorsement of 'Cutting Jelly' Supplement

Critics say the post promotes a lightly regulated trend with shaky evidence of weight‑control benefits.

Overview

  • Jenner shared a TikTok calling Foodology’s pomegranate cutting jelly her “new favorite,” tagging the brand in the post.
  • Viewers flagged jump cuts whenever she appeared to take a bite, fueling questions about whether she actually ate the product.
  • Online commenters accused her of irresponsibly marketing an appetite‑suppressing or laxative‑like supplement to young audiences.
  • A Harvard gastroenterologist quoted by GQ said the touted carb‑blocking effect is a marketing hook, as the jellies largely contain fiber and ingredients like garcinia cambogia.
  • The jellies—nicknamed “Korean Ozempic” on TikTok—are sold in the U.S. via Foodology US, face limited independent research, and are not regulated like prescription drugs; some users also questioned whether her post was an undisclosed ad.