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Kylie Jenner Debuts ‘Fourth Strike’ as King Kylie, Reviving Persona for Kylie Cosmetics’ 10th Anniversary

The Terror Jr feature functions as a branded crossover for a collection launching October 18.

Overview

  • The single released Oct. 14 across Jenner’s YouTube and newly created King Kylie streaming profiles after a coordinated tease.
  • Jenner performs the bridge and ends by whispering “King Kylie,” marking her first credited vocal appearance.
  • A campaign video continues the 2016 narrative with an interrogation scene and Kris Jenner picking her up in a Rolls‑Royce.
  • Jenner addressed the long‑running 2016 rumor that she sang on Terror Jr’s “3 Strikes,” framing this collaboration as the official feature.
  • Initial online response has been mixed as the track doubles as promotion for Kylie Cosmetics’ 10th‑anniversary King Kylie collection.