Kylie Jenner Announces New Fashion Line 'Khy' Inspired by Personal Style and Tumblr Days

Kylie Jenner's fashion label Khy to feature 'elevated basics' inspired by her personal style and Tumblr era, with collaborations from different guest designers and retail prices under $200.

Kylie Jenner has announced her new fashion line, Khy, inspired by her personal wardrobe and Tumblr days, specifically the 'King Kylie' era.
The fashion line is a collaboration between Jenner, her mother Kris Jenner, and Emma and Jens Grede, who also worked on Kim Kardashian's Skims and Khloé Kardashian's Good American.
Khy's first collection includes faux-leather pieces created in collaboration with Berlin-based designers Nan Li and Emilia Pfohl of Namilia, all priced under $200.
Kylie Jenner has previously launched the Kendall + Kylie clothing line with her sister Kendall Jenner in 2016, and is also known for her cosmetics company, Kylie Cosmetics, launched in 2015.
The announcement for the launch of Khy was made on Jenner's Instagram, directing followers to sign up for early access on the line's official website.