Overview
- The new subscriber-only stream began broadcasting with multiple on-air problems, including frozen screens, cut audio, microphone confusion and a disrupted Zoom guest feed.
- Sandilands introduced a mixed ensemble cast drawn from his circle and other outlets, naming Bruno Bouchet, Mary Madigan, Brooklyn Ross and several new contributors as on-air staff.
- He announced a $99.99-per-year, lump-sum subscription as the programme’s sole revenue model and attributed the lack of advertisers to threats he says came from a group he named the 'Mad Fucking Witches', a claim reported on-air and not independently verified.
- Early programming choices drew attention when the show played an AI-generated cover of Madonna’s 'Like a Prayer' as its first song and featured psychic John Edwards whose Zoom appearance was hampered by the technical faults.
- The launch follows Sandilands’ split from his former employer and signals a shift to direct-to-consumer audio that could strain advertiser relations and test whether paying listeners will sustain the production.