Overview

• After launching in 2014, Kumkum Bhagya will air its final episode on September 7, 2025, marking the close of its four-generation saga.
• Sustained declines in TRP ratings drove the decision to cancel the soap rather than move it to a later timeslot.
• Ekta Kapoor turned down an offer to shift Kumkum Bhagya to the 7 PM slot, opting to wrap up the show on its existing schedule.
• Dreamiyata Entertainment’s new family drama Ganga Mai Ki Betiyaan is slated to occupy the outgoing series’ prime-time slot.
• The concluding storyline features fourth-generation leads Pranali Rathod, Namik Paul and Akshay Bindra.