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KuCoin Pay Launches on Brazil’s Pix to Enable Crypto Spending in Reais

Pix’s reach positions KuCoin to tap Brazil’s large crypto user base.

Overview

  • The integration is live, letting Brazilians convert and spend more than 50 cryptocurrencies via Pix QR payments.
  • Users can also move crypto-converted BRL from KuCoin accounts directly to any Brazilian bank.
  • KuCoin says the service runs on KYC-aligned, regulatory-compliant infrastructure designed for secure transactions.
  • Pix, operated by Brazil’s central bank, supports 24/7 instant transfers and counts over 175 million users nationwide.
  • Brazil’s Finance Ministry is reviewing IOF tax treatment for cross-border digital-asset transfers, while the central bank classifies such operations as forex not currently subject to IOF.