Overview

• KuCoin confirmed a three-year agreement with Scott valued in the eight figures, positioning the major champion as the face of new marketing efforts.
• The partnership is the exchange’s inaugural sports sponsorship and its first global brand ambassador appointment.
• Company materials say campaigns will emphasize values of trust and precision, aligning Scott’s reputation with KuCoin’s brand goals.
• Scott said he is honored to join KuCoin and that he believes cryptocurrency will play an important role in the future of finance.
• Industry data from SportQuake show crypto sports sponsorship outlays rose about 20% year over year to roughly $565 million, with most spending in soccer and Formula One as regulators increase scrutiny of crypto advertising.